Bigfoot Donut Marketing Plan
Value Proposition
“Unleash Your Creativity with Bigfoot Donuts’ Personalized Donuts – A Delightful Experience Tailored Just for You!”
SMART goal & Key Performance Factor
Smart Goal
Increase the number of online orders of personalized donuts through the mobile app by 25% within the first 3 months of the app’s launch.
Key Performance Factor
Calculate the proportion of website or app users that make an online purchase.
Track the order value to find out how much customer spend.
Monitor the percentage of customers who are returning to order again to determine their loyalty and satisfaction.
Marketing Channel
Busy parents and recent grads who might not have much time to shop around can simply engage with the brand by receiving unique emails from Bigfoot Donuts that contain special offers, promotions, and personalized recommendations. Reaching out to Bigfoot Donuts’ current customer database with targeted email campaigns is a cost-effective way to accomplish this. Email marketing is a cost-effective approach to communicating with customers and providing them with specialized incentives to keep picking Bigfoot Donuts for their unique donut requirements. Email marketing can promote repeat purchases and increase customer loyalty.
We may utilize SEO strategies to drive more traffic to the Bigfoot Donuts website and mobile app. This entails making adjustments to the website and mobile app so they appear better in search results for terms relating to customized donuts, birthdays, and events. Greater visibility on search results pages will allow more visitors to notice Bigfoot Donuts and possibly make purchases. We can employ a variety of SEO tactics, such as content improvement, technical website adjustments, and content creation that are relevant to and helpful to potential clients. Together, these initiatives can raise Bigfoot Donuts’ internet presence and draw in customers who are actively looking for comparable products.
We will focus on using social media platforms like Facebook, Twitter, and Instagram, as well as LinkedIn for reaching college/university graduates and busy professionals. Many people use these sites, including members of our target market. We can utilise metrics to monitor the effectiveness of our marketing campaigns and make changes as necessary to draw in customers who are most interested in our custom donuts. By doing so, we may reach various demographic groups within our target market and guarantee the success of our marketing.